cigarettes marketed to women Philip Morris: How Virginia Slims Targeted Sell | by Maggie Polk Three key moments in the

Three key moments in the history of marketing tobacco to women 8 x 10 Photo Print Nico Time Cigarettes Expectant Mothers Crave Vintage Old Advertising Campaign Ad In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Targeting Women and Girls Tobacco Tactics Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Mass Marketing Begins img0520

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